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The New York Times: "...the young men’s sneakers are what the elaborate handbags were to women this century, when the all-important handbag was the statement."

 

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The market for sneakers is booming, driven by millennial demand and a strategic business approach by the major players. According to SportsOneSource, the international sneaker market has grown by more than 40% since 2004, to an estimated $55 billion.

 

 

 

 

 

 

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